Digital Marketing Services

What Are the Benefits of Digital Marketing?

Having a strong digital presence will help you in multiple ways:

• It will make it easier to create awareness and engagement both before and after the sale.
• It will help your company convert new buyers into rabid fans who buy more (and more often).
• It will kickstart word-of-mouth and social sharing—and all the benefits that come with them.
• It will shorten the buyer's journey by presenting the right offers at the right time.

To Create A Digital Strategy In 5 Steps

Step 1: Identify Target Audience And Build Personas

When identifying a target persona, consider the following items: demographics, interests, behaviors, pain points.

Step 2: Conduct Competitor Landscape Analysis

Some of the key components of conducting a competitor analysis include:

• Which competitors are bidding on relevant keywords you’d like to target?
• How are competitors messaging their target audience?
• Which channels are competitors advertising on?
• How much are competitors’ monthly digital ad budgets?

Step 3: Determine Necessary Digital Marketing Channels

A mix of channels will be chosen as it’s not best practice to choose one or two and put all your eggs in one basket. And the key is to diversify the digital channels and meet your customers where they’re online at any given point in time.

Step 4: Create Content And Unique Value Proposition Plan

Make sure that what you’re providing your customers is unique and differentiated in the market. Conducting a competitor analysis first will help identify what’s currently being offered in the market.

Step 5: Execute And Optimize Digital Marketing Strategy

Digital marketing channels and campaigns should be continuously monitored and analyzed to ensure that marketing budgets and resources are utilized most effectively.

Our Digital Marketing Service Options

• Marketing Analytics

  We conduct Analytics Audits and identify KPIs to attain a deeper understanding of consumer behavior. To create an impact on the business metrics in real-time, our team provides data collected from sources such as CRM, ERP, web, and mobile channels.

  

• Marketing Operations

  Allsoftgo supports your digital marketing journey by providing a full range of services such as Migration Management, Application Change management, and Release Management. We deliver successful management of Digital Assets, Digital Production, and Digital Content.

  

• Digital Advertising

  Allsoftgo helps businesses reach new audiences through display advertising and social media. Our competent SMEs (Subject Matter Experts) will ensure that our clients maximize their ROI through strategic planning and campaign optimization.

  

Why Allsoftgo？